Rubber waste

Addis Ababa, Ethiopia

Type of waste: industrial

The plastic industry in Ethiopia is growing fast. The consumption of plastic products is increasing in double digits annually since 2011 and has more than tripled in total since then. The automotive industry makes up 7% of the countries plastic waste, amongst which tires can be found. Rubber is a very complicated waste type to deal with since it's not easily recyclable. More commonly rubber waste will be upcycled or given a second life

soleRebels

Bethlehem Tilahun Alemu founded soleRebels as a way to blend her Ethiopian community’s creative artisan talents with the traditional ‘barabasso’ (Ethiopian recycled tire) shoe. The result is uniquely original footwear, driven by the ethos of ethical production, sustainable materials, and maximum comfort.